We’ve spent a decade inside the supply chains you admire.

Operating Crew is a small team of senior operators. We’ve run the functions we now help brands fix, and we bring that same playbook to the brands building what’s next.

The team

The people who scope the work are the people who do it.

Yan Sim, Founder of Operating Crew

Yan leads Operating Crew’s packaging, carrier and fulfillment work. His operating experience spans Warby Parker, Weee! and Atomic, where he saw how shipping decisions affect the customer experience and the P&L.

Xunyu Foo of Operating Crew

Xun leads growth and partnerships at Operating Crew. She was a corporate attorney before running ecommerce at Stone & Strand, bringing both a retailer’s point of view and a commercial lens to the work.

The backstory

We didn’t study supply chains. We built the ones you know.

Warby Parker

Supply Chain

Built the operation behind one of DTC’s most recognized brands, running 12,000+ orders a day and setting the standard for premium fulfillment from the inside.

Weee!

Operations

Scaled the business from $50M to $800M in revenue in under two years. Ran operations in-house across eight warehouses, 300+ vehicles and drivers, and thousands of employees.

Atomic

Venture Studio

Launched brands from zero at the venture studio behind hims & hers, finding the market and building the supply chain from scratch.

Let’s find the margin in your operations.

A 30-minute call is enough to tell whether there’s real money on the table.

Speak with us