Packaging · Shipping · Fulfillment
Your supply chain should be your edge.
We ran packaging, shipping and fulfillment from $50M to $800M, and at leading brands like Warby Parker. The box changes what you pay to ship and the carrier changes which 3PL makes sense, so we work on all three together.
How it works ↓
Trusted by the teams behind
The backstory
We didn’t study supply chains. We built the ones you know.
Three companies, three different problems: scale that had already arrived, growth outrunning the warehouses, and brands that did not exist yet.
Warby Parker
Supply Chain
Built the operation behind one of DTC’s most recognized brands, running 12,000+ orders a day and setting the standard for premium fulfillment from the inside.
Weee!
Operations
Scaled the business from $50M to $800M in revenue in under two years. Ran operations in-house across eight warehouses, a fleet of 300+ vehicles and drivers, and thousands of employees.
Atomic
Venture Studio
Launched brands from zero at the venture studio behind hims & hers, finding the market and building the supply chain from scratch.
Three levers
Three levers. Each one compounds.
Most brands optimize these in isolation. We look at them together, because packaging changes what you pay to ship and shipping changes which 3PL makes sense.
Packaging
We redesign your packaging stack, from materials to sizing to vendors, so the cost comes down and the box still lands well.
When you call us
·
Your DIM weight is killing your margins
·
You’re overpaying for materials you’ve never questioned
·
A brand refresh has you rethinking the unbox
Parcel Shipping
We negotiate carrier rates you cannot get on your own, backed by $600M+ in collective volume across FedEx, UPS, Amazon and regional carriers.
When you call us
·
You’re losing money on lightweight or small orders
·
You’ve never run a competitive carrier analysis
·
Surcharges keep catching you off guard
3PL Fulfillment
We manage the entire warehouse search and transition, from finding the right partner to standing over day one.
When you call us
·
You’ve outgrown your current fulfillment setup
·
Errors and delays are becoming the norm
·
You need B2B or retail fulfillment capabilities
The process
From call to savings in weeks, not months.
01
30 minutes on your numbers.
A 30-minute call on your volume and your carrier invoices. By the end you know whether there is money to go after, and roughly how much.
02
We find the waste.
A custom analysis of your carriers, packaging and fulfillment, with vetted alternatives already lined up. You see the math before anything changes.
03
You keep the margin.
We manage the full switch and activate the new rates, partners and infrastructure with little lift on your end.
Proof
The work speaks.
Equip Foods
3PL Fulfillment
in annual savings
A 3PL move and a packaging rebuild. On-time delivery went from 83% to 97%.
LOOK Optic
3PL Fulfillment
in annual savings
A full 3PL switch and fulfillment redesign, completed in two months.
Cradlewise
Parcel Shipping
in annual savings
A multi-carrier rebuild for oversized smart cribs, activated in under two weeks.
Yona Beds
Parcel Shipping
shipping cost reduction
Multi-carrier strategy that turned furniture delivery from a margin risk into an advantage.
Zeroe Caviar
3PL Fulfillment
to launch 3PL from scratch
From in-house to a specialist cold-chain 3PL, fully operational during peak holiday season.
NAGHEDI
Parcel Shipping
in annual savings
Shipping cost optimization for a premium handbag brand scaling into retail.
Kolkata Chai Co.
Parcel Shipping
shipping cost reduction
Carrier renegotiation that delivered immediate savings on every order.
What we believe
A few things we believe.
Operations is strategic, not reactive.
The best brands treat packaging, shipping and fulfillment as a source of advantage rather than the thing they fix when it breaks. They bring in operators who have done it at scale before they need to.
It’s all one system.
Packaging, shipping, and fulfillment aren’t three problems, they’re one. Optimize them in isolation and you leave money in the seams. That’s why we do all three.
Fit beats price.
The right partner at market rate beats the wrong one at a discount, every time. A box vendor, a carrier, a 3PL: the cheapest quote is usually the most expensive decision.
Change is the job. It’s Tuesday for us.
You don’t ask your plumber whether he can fix the faucet, because that’s the whole job. The transition that feels daunting to you is the thing we do every week.
Inertia is the most expensive line item on your P&L.
The cost of staying compounds; the pain of switching is one-time. The margin you’re not capturing is growth you would otherwise pay to acquire.
In their words
They didn’t just optimize logistics — they became an extension of our team. They literally delivered.
Radhika P.
Co-Founder & CEO, Cradlewise
Their analysis uncovered cost-saving opportunities we didn’t know existed. The thoroughness was unlike anything we’d seen.
Rafi M.
SVP Operations, LOOK Optic
Communication is top notch. The team is absolutely exhaustive about finding the best rates. An excellent experience.
Yaniv C.
Co-Founder, Yona Beds
30 minutes on your numbers, free. If there is nothing to find, we say so on the call.
Book your audit
Savings across the brands above run from $40K to $1.7M a year.