We are Operating Crew, a supply chain platform specializing in packaging, shipping, and warehouse fulfillment, dedicated to helping DTC companies scale effectively.

Founded by Yan L. Sim, an e-commerce strategic operations executive with a decade of experience, we benefit from his extensive expertise. He led Warby Parker's $300M supply chain and the $100M Home Try-On program, and successfully scaled Weee! from $50M to $800M, even amid COVID-19. Yan also has a strong background in launching and advising venture-backed e-commerce ventures at Atomic VC.

With a team of seasoned operators and a strong network of expert partners, we help brands save costs and scale profitably. We believe supply chains can be powerful growth levers, and while they can be complex, they aren’t difficult with the right partners.

We understand the challenges you face—whether it’s dealing with delayed packages, managing a surge of orders on Black Friday, or accommodating last-minute holiday initiatives from your CEO. We’re here to help you tackle these pain points and more.

We’d love to work together to transform your brand —just reach out!