Cradlewise Launches Seamless Shipping in Just 2 Weeks and Saves $140K Annually with Operating Crew’s Logistics Overhaul
“As parents of two children, we know the highs (and lows) that parenting can bring. We know how exhausting and frustrating sleepless nights can be and set out to help all new parents get the rest they need. We want to make the first years of parenting as joyous (and restful) as possible for the entire family.”
Radhika P. & Bharath P. | Founders at Cradlewise
Company Overview
Cradlewise makes AI-powered smart cribs that help babies, and parents, sleep better. OpenAI’s CEO Sam Altman recently shared that he’s a user and a fan. Their tech-forward, parent-first crib detects early signs of waking and gently soothes babies back to sleep before they cry.
"Operating Crew didn’t just optimize logistics, they became an extension of our team. They literally delivered. "
— Radhika P., Co-Founder and CEO
Challenges Faced
Cradlewise knew their shipping costs were high. Their smart baby crib combines premium materials with intricate technology, resulting in a substantial product to ship to customers. It was a high volume product, and with demand accelerating, those costs were poised to increase.
Optimizing their parcel shipping setup was essential, but it wasn’t without risk. This was a delicate operational transition, and there was no room for error. Missed pickups could mean delayed crib deliveries. Since this is a time sensitive product, that would mean tired parents and tough conversations.
When Cradlewise reached out to Operating Crew, they had two goals:
Get up and running on better shipping rates to reduce their costly shipping spend quickly, as there was a new shipment of Cradlewise cribs on the way to be sent out to customers
Transition fulfillment operations while ensuring on-time delivery performance wasn’t compromised
We helped them do both, and more, in just two weeks.
How We Helped
We jumped in with the kind of flexibility and hands-on operational support we’re built for. We started by analyzing their historical shipping data and benchmarking it against our enterprise-rate offerings to identify the most cost-effective path forward. Within 14 days of our first call, Cradlewise was fully live on a tailored parcel setup, including a UPS program designed for furniture brands, unlocking $140,000 in projected annual savings.
Ahead of the transition, we ran a test shipment to ensure every step was dialed. Once live, we embedded with their ops team, coordinated directly with fulfillment partners, and managed parcel pickups with precision. We also worked hand-in-hand with UPS dispatch, even requesting custom route adjustments to accommodate the size and handling needs of Cradlewise’s cribs.
The Transition
Throughout the transition, we provided full white-glove support to the Cradlewise team. We maintained full continuity of delivery timelines, communicated directly with UPS dispatch to guarantee on-time performance, and handled any customer support issues related to shipping or delivery. As part of our commitment to making sure that the cribs were safely delivered to customers, we also helped track down and handle lost packages promptly. This is critical for high-value products like the Cradlewise crib, especially when they’re eagerly awaited by new families.
By handling delivery logistics end-to-end, we freed up the Cradlewise team to focus on scaling.
Results Achieved
Cradlewise didn’t just avoid disruption — they leveled up.
With our support, they:
Went live with preferred shipping rates in under 2 weeks
Cut shipping costs by $140,000 annually
Made it through a sensitive shipping setup shift seamlessly
Gained a hands-on logistics partner embedded in their ops
Tapped into our network of last-mile partners and dispatch teams to keep things tight
This speed to result wasn’t about plugging into software. It was about experience and execution.
Supply chain is all about how well your partners execute and we were able to leverage our experience building direct relationships with last-mile dispatch and fulfillment partners. That meant we can make calls for daily dispatch coordination where needed, lock in trucks, and make sure the real-world work got done with minimal gaps or missed delivery promises.
Cradlewise helps babies and parents get more sleep. We’re proud to partner with them in their journey to help families rest better.
