Equip Foods Scales Seamlessly with a Best-in-Class 3PL Transition Led by Operating Crew

“Operating Crew was an instrumental part of our recent 3PL transition with their expert guidance and thorough approach. They identified and introduced us to our new 3PL partner, then conducted comprehensive data analysis that revealed significant cost savings and operational efficiencies. Throughout the integration process, they provided strategic support at every step, helping us navigate challenges and optimize our approach. Their deep expertise and hands-on commitment to our success made them exceptional partners to work with.”

Jake | Founders at Equip Foods

Company Overview

Equip Foods is a fast-growing nutrition brand with mid–eight figure revenues, selling both DTC and on Amazon. Their mission is to raise industry standards with clean, high-quality supplements that are transparently tested and free from unnecessary additives. With products like protein, collagen, and colostrum, Equip blends simplicity, taste, and integrity to help people nourish their health while setting a new benchmark for the supplement space.

"Operating Crew was an instrumental part of our recent 3PL transition with their expert guidance and thorough approach.. "

— Jake R., Product and Supply Chain

Challenges Faced

Cradlewise knew their shipping costs were high. Their smart baby crib combines premium materials with intricate technology, resulting in a substantial product to ship to customers. It was a high volume product, and with demand accelerating, those costs were poised to increase.

Optimizing their parcel shipping setup was essential, but it wasn’t without risk. This was a delicate operational transition, and there was no room for error. Missed pickups could mean delayed crib deliveries. Since this is a time sensitive product, that would mean tired parents and tough conversations.

When Cradlewise reached out to Operating Crew, they had two goals:  

  1. Get up and running on better shipping rates to reduce their costly shipping spend quickly, as there was a new shipment of Cradlewise cribs on the way to be sent out to customers 

  2. Transition fulfillment operations while ensuring on-time delivery performance wasn’t compromised

We helped them do both, and more, in just two weeks.

How We Helped

We jumped in with the kind of flexibility and hands-on operational support we’re built for. We started by analyzing their historical shipping data and benchmarking it against our enterprise-rate offerings to identify the most cost-effective path forward. Within 14 days of our first call, Cradlewise was fully live on a tailored parcel setup, including a UPS program designed for furniture brands, unlocking $140,000 in projected annual savings.

Ahead of the transition, we ran a test shipment to ensure every step was dialed. Once live, we embedded with their ops team, coordinated directly with fulfillment partners, and managed parcel pickups with precision. We also worked hand-in-hand with UPS dispatch, even requesting custom route adjustments to accommodate the size and handling needs of Cradlewise’s cribs.

The Transition

Throughout the transition, we provided full white-glove support to the Cradlewise team. We maintained full continuity of delivery timelines, communicated directly with UPS dispatch to guarantee on-time performance, and handled any customer support issues related to shipping or delivery. As part of our commitment to making sure that the cribs were safely delivered to customers, we also helped track down and handle lost packages promptly. This is critical for high-value products like the Cradlewise crib, especially when they’re eagerly awaited by new families.

By handling delivery logistics end-to-end, we freed up the Cradlewise team to focus on scaling.

Results Achieved

Cradlewise didn’t just avoid disruption — they leveled up.

With our support, they:

  • Went live with preferred shipping rates in under 2 weeks  

  • Cut shipping costs by $140,000 annually 

  • Made it through a sensitive shipping setup shift seamlessly

  • Gained a hands-on logistics partner embedded in their ops

  • Tapped into our network of last-mile partners and dispatch teams to keep things tight

This speed to result wasn’t about plugging into software. It was about experience and execution.

Supply chain is all about how well your partners execute and we were able to leverage our experience building direct relationships with last-mile dispatch and fulfillment partners. That meant we can make calls for daily dispatch coordination where needed, lock in trucks, and make sure the real-world work got done with minimal gaps or missed delivery promises.

Cradlewise helps babies and parents get more sleep. We’re proud to partner with them in their journey to help families rest better.

Want to work with us?