LOOK Optic saves $750K annually by switching to supply chain partners in Operating Crew’s network
LOOK Optic partnered with Operating Crew across multiple verticals to enhance profitability in just six months
Company Overview
LOOK Optic specializes in creating high-quality and affordable glasses that come in various designs and colors. LOOK Optic offers a variety of eyewear options, including readers, progressives, blue light glasses, and sun readers, all designed with an emphasis on comfort and style. Their frames are made from 100% recycled materials.
“We’re here to help make wearing readers a fun, fashionable and fearless experience – wherever you need to read the fine print. Every pair is designed to make you look and feel your absolute best, in any and every situation (even the most dimly lit ones). Because we think confidence looks good on everyone.”
Challenges Faced
Even though the company was gaining momentum and seeing significant revenue growth, LOOK Optic was striving to enhance their financial efficiency and achieve higher profit margins.
How we helped
Operating Crew teamed up with LOOK Optic's leaders to dive deep into their biggest cost areas. After a thorough review, we benchmarked against our experience working with hundreds of brands and pinpointed ways for LOOK Optic to streamline operations. We zeroed in on cutting fulfillment, packaging, and shipping costs. The result? Operating Crew found a 3PL and negotiated unbeatable rates for LOOK Optic, saving the brand a bundle and boosting their performance.
The transition
Operating Crew leveraged our founder's warehouse experience from Warby Parker to negotiate with 3PLs and optimize every operational step, including developing a new system for packing and grouping SKUs. By redesigning processes with best-in-class practices and showing cost-effective fulfillment, we reduced costs and built strong relationships with 3PL teams.
We also helped LOOK Optic evaluate and improve their packaging. By finding manufacturers with the best infrastructural fit and exploring different materials, we identified stronger, more cost-effective corrugated boards for their needs, reduced lead-time and ensured that their packaging was sustainable.
Results Achieved
Thanks to the lower fulfillment and shipping rates negotiated by Operating Crew, these changes saved LOOK Optic over $750K a year, pushing the company into greater profitability.
Our attention to detail allowed LOOK Optic to identify strategic opportunities to reduce costs. By optimizing operations, securing preferential fulfillment rates, and reducing labor demands on the 3PL, we were able to facilitate long-term, mutually beneficial partnerships between all parties.
