Veracity Streamlines Fulfillment and Reduces Risk with Operating Crew’s 3PL Search & Operational Support
“Operating Crew was exceptional partners to work with.”
J | Founder at Veracity Selfcare
Company Overview
Veracity is a wellness brand built on a holistic, science-backed approach to metabolic health. Backed by an integrative team of doctors in functional medicine, dermatology, endocrinology, and nutrition, the brand develops supplements and solutions that work at the cellular level. By pairing clinical expertise with accessible education, Veracity empowers people to take control of their long-term health and wellbeing.
"Operating Crew was an instrumental part of our recent 3PL transition with their expert guidance and thorough approach.. "
— J, Founder
Challenges Faced
As Veracity scaled, their existing fulfillment setup could not keep up with operational demands. Managing SKU complexity, growing order volumes, and the need for cost transparency all pointed to the need for a new 3PL. Without the right partner, fulfillment risked becoming a bottleneck to growth. These challenges showed up in three key ways:
3PL capacity gaps: Existing provider could not efficiently support both current and projected order volumes.
Complex requirements: Needed a partner able to handle SKU diversity, Amazon compliance, and direct-to-consumer growth.
Cost & service visibility: Required more transparent pricing, stronger service levels, and operational best practices.
How We Helped
Operating Crew acted as both market guide and project manager, leading the 3PL search and evaluation process from end to end. Our support came together in three areas:
3PL Search & Evaluation: Connected Veracity with vetted 3PLs, including DCL Logistics, and facilitated direct conversations to assess operational fit.
RFP & Data Support: Helped gather operational data, SKU information, and fulfillment requirements, and coordinated the RFP process so 3PLs could provide accurate proposals.
Consultative Guidance: Shared insights on pricing, service levels, and best practices, audited proposals, and provided additional recommendations as needed.
The Transition
Execution mattered as much as introductions. Choosing a new 3PL is often where brands get stuck — timelines slip, communication breaks down, and operational details fall through the cracks. To make sure that didn’t happen, we stayed closely involved throughout the process, keeping all parties aligned and removing roadblocks before they could slow things down. The support came together in two main ways:
Project Management: Scheduled and facilitated calls, kept Veracity, Jenn, and the 3PLs aligned, and maintained proactive communication at every step.
Troubleshooting: Followed up with Jenn directly to answer questions, resolve bottlenecks, and connect her to the right contacts and resources.
By staying hands-on, we ensured the process moved quickly and smoothly. Veracity was able to evaluate partners with confidence, minimize disruption, and accelerate their timeline to a decision.
Results Achieved
Veracity came out of the process with a fulfillment setup designed for growth and supported by a trusted partner. With Operating Crew, they were able to:
Efficient 3PL Selection: Quickly connect with and evaluate top-tier 3PLs, reducing operational risk.
Tailored Solutions: Ensure unique needs were addressed, from SKU complexity to fulfillment volumes and growth projections.
Trusted Advisor: Gain strategic guidance and hands-on support, with Operating Crew serving as an extension of their team.
The impact went beyond selecting a 3PL. By combining market knowledge with hands-on execution, Operating Crew turned what could have been a drawn-out, high-risk search into a smooth, confidence-building process. Veracity left the engagement not just with a new fulfillment partner, but with a scalable foundation and a trusted advisor they could lean on as growth accelerates.
With Operating Crew, they didn’t just find a 3PL — they gained a foundation for growth and a partner they can trust.
