Cradlewise · Parcel Shipping
Cutting $140K a year out of shipping oversized cribs.
Shipping overhaul for oversized smart cribs. Activated in under two weeks.
$140K
Annual savings
2 wks
Implementation
22%
Cost per shipment
3
Carriers optimized
The challenge
Every crib shipped was bleeding margin. Cradlewise’s smart cribs are large, heavy and fragile, which is the worst combination for carrier pricing. Surcharges were unpredictable, visibility was nonexistent, and the team had no idea how much they were overpaying.
Our approach
We dissected every line item on their carrier invoices: base rates, surcharges, dimensional weight penalties, and zone distribution. Then we renegotiated rates across multiple carriers, introduced a multi-carrier strategy that matched each shipment to the most cost-effective option, and implemented real-time rate shopping at checkout.
The results
The new shipping infrastructure was live in under two weeks. Cost per shipment dropped 22%, annual savings came to more than $140K, and the team finally had full visibility into shipping spend and a carrier strategy that scales.
“They didn’t just optimize logistics — they became an extension of our team. They literally delivered.”
Radhika P., Co-Founder & CEO, Cradlewise
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