Zeroe Caviar Eliminates 1,000+ Backorders in Just 3 Days with Operating Crew’s Logistics Overhaul
How Operating Crew Optimized Packaging, Smarter Shipments, and a 100% Fulfillment Accuracy Rate To Set the Stage for Scalable Growth
“Our mission is to make a positive impact by offering responsibly sourced, plant-based caviar that elevates your dining experience while supporting marine conservation efforts”
Company Overview
Zeroe Caviar is reshaping fine dining with a plant-based alternative to traditional fish roe. Made in Denmark from organically grown French seaweed and seasoned with European spices, the brand has gained traction among chefs and discerning consumers seeking sustainable options.
“When I started working with Operating Crew, we were fulfilling orders in-house, but growing at a pace that made it unsustainable. I was new to the 3PL landscape and felt overwhelmed by the endless options and the pressure of making the right choice—especially while scaling. Our product, packaging, and team were all evolving, making it hard to predict what next month would look like, let alone next year.
Working with the Operating Crew team was a game-changer. It was immediately clear they were experts in this space. They made a complex and overwhelming 3PL transition feel seamless—even during the busiest time of the year. Beyond just clearing our backlog, they guided me through the process, helping me understand the logistics landscape, optimize costs, and set Zeroe up for scalable growth. Their support went beyond logistics—it gave me the confidence and clarity to focus on growing my brand. ”
— McKenzie S., Co-Founder and CEO
Challenges Faced
As a fresh and rapidly growing brand, Zeroe quickly captured the attention of discerning customers. However, soaring demand—even during periods of stock shortages—led to a mounting backlog of orders. With over 1,000 backorders piling up, Zeroe faced the pressing challenge of meeting consumer demand without the necessary operational capacity.
How We Helped
To resolve the issue, we connected Zeroe with one of our trusted specialist 3PL partners—experts known for their agility— capable of managing the transition efficiently even during the peak holiday season. By coordinating onboarding before the next shipment arrived from Denmark, we ensured a seamless handover while laying the groundwork for a rapid resolution of backorders.
Beyond clearing the backlog, a crucial part of our work was guiding Zeroe’s founder through the transition to working with a professional warehouse. Scaling a logistics operation is not just about moving inventory—it’s about understanding cost structures, operational efficiencies, and long-term sustainability. We helped the founder grasp the full financial picture, outlining potential costs and identifying strategies to optimize expenses.
One key area of focus was packaging. We collaborated to find a solution that balanced brand integrity with warehouse efficiency, ensuring that Zeroe’s product could be stored, picked, and shipped at scale without unnecessary costs. Additionally, we worked on optimizing inbound deliveries—strategizing how and when shipments arrived to minimize handling fees and streamline warehouse organization. These adjustments not only reduced costs but also improved overall operational flow for both Zeroe and the 3PL partner.
The Transition
Tackling the backlog was the top priority, and close collaboration among teams was key. Our team worked alongside Zeroe and the 3PL partner throughout onboarding to refine processes, optimize packaging, and enable immediate order fulfillment. Within three days, all outstanding orders were shipped with a 100% accuracy rate, providing customers with a seamless experience while establishing a foundation for sustainable growth.
Results Achieved
Through our collaboration with the 3PL partner, we cleared all outstanding backorders within just three days while maintaining a 100% accuracy and fulfillment rate. This reflects our commitment to providing a seamless and reliable experience. As Zeroe continues to expand, its new logistics framework doesn’t just improve fulfillment—it empowers the brand with the knowledge and systems needed to scale efficiently and confidently.
