Supply chain advisors for consumer brands
Operators helping consumer brands build best-in-class supply chains.
We advise 8- and 9-figure brands on packaging, shipping and 3PLs, and connect them to the partners that optimize costs.
Brands we've worked with
Equip Foods
3PL Search
in annual savings
A 3PL move and a packaging rebuild. Orders delivered within five days rose from 83% to 97%.
LOOK Optic
3PL Search
in annual savings
A full 3PL switch and fulfillment redesign, completed in two months.
Cradlewise
Parcel Shipping
in annual savings
Specialized carrier rates for heavyweight products, built around oversized smart cribs.
WHAT WE DO
Packaging
We guide your packaging from brief to delivered product, sourced through our network of 1,000+ manufacturers for lower unit and freight costs.
Pouches, boxes, mailers and more
Color, print and material guidance
Right-sizing to cut DIM weight costs
Case study: Stop Shipping Air →
See how our packaging and shipping audit identified $1.22M in projected savings over 2027–2029 for Equip Foods.
SOUND FAMILIAR?
“We’re doing a brand refresh.”
“It took us 9 weeks to get boxes from China.”
Parcel Shipping
We build your carrier strategy and give you access to negotiated rates that cut 10–35% off parcel spend.
Lightweight to oversized shipments
Multi-carrier setups that scale
Ongoing rate and routing optimization
Carrier options
SOUND FAMILIAR?
“Shipping is killing my margins.”
“I can’t believe I’m paying $85 to ship my oversized product.”
3PL Search
We match you with a 3PL we’ve vetted and placed brands with, with the right capabilities to help you scale, and advise you through the move until orders ship.
Accountable long after go-live
Specialist and cold-chain partners
B2B and retail fulfillment as you grow
Retail fulfillment
SOUND FAMILIAR?
“Our 3PL isn’t keeping up with growth.”
“We just got into Target, all doors.”
Packaging work
Shipping boxes
Printed shipping boxes for Rockets of Awesome and Warby Parker, with structures and finishes tailored to each brand.
Mailers
Printed mailers for Bombas, Seed and Holstee, across poly and paper formats.
Cold chain
Branded meal trays and temperature-controlled shipping packaging for Freshly.
Kits
Boxes and fitted inserts for Blueland and Function of Beauty.
Primary packaging
Ollie’s reusable food container, Seed’s glass jar and Glossier’s pink pouch.
Retail packaging
Retail cartons for Hulken at Target.
The team
Supply chain decisions made with the full business in mind, from a team that has managed factories, ocean freight, carrier negotiations and 3PL moves for a decade.
Yan leads strategy and operations at Operating Crew. His experience spans Warby Parker, Weee! and DTC brands launched at Atomic. He has managed operations through rapid growth, including in-house fulfillment and warehouse networks.
Xun leads growth and partnerships at Operating Crew. She was a corporate attorney before running ecommerce at Stone & Strand, bringing both a retailer’s point of view and a commercial lens to the work.
Launched DTC brands at Atomic, the venture studio behind Hims & Hers.
Scaled DTC logistics at Warby Parker. Led its Home Try-On program, with 10,000 orders shipped and received per day, and helped scale operations to 60 retail stores.
Scaled operations at Weee!, the largest Asian online grocer in the US
Launched and managed warehouses across the country, spanning ambient and cold chain operations.
Next steps
01
A 30-minute call
Tell us what's going on. We'll listen and ask the questions that matter.
02
An initial perspective
We share where we see savings or gaps, and what we'd look at first.
03
We carry it through
From carrier contracts to a new warehouse, we stay on it until it's live.
FOR BRANDS
Is your operation costing more than it should? Let's chat.
Walk us through your setup. We'll show you what best-in-class looks like and where the savings are.
FOR PARTNERS
Know a brand that needs a better, leaner supply chain?
Send them our way when you hear things like:
“We lose money on orders under $X.”
“Getting my 3PL to do simple things is like pulling teeth.”
“We need shelf-ready retail packaging.”
